The Key to Futureproofing Your Business: Tech Stack Modernization in 5 Steps

Even for businesses that aren’t necessarily selling a technology product, the outsized role that technology plays in many lines of business means that aligning your technology stack with overall business objectives is critical.

Whether it’s updating legacy systems or adopting cutting-edge frameworks, tech stack modernization projects have the potential to both unlock value and drive transformative success.

At HFC, we’ve helped some of today’s top brands across a variety of industries from media to retail and e-commerce to assess and optimize their technological infrastructure. Below, we’ll share practical insights and examples from our work to help you ensure your tech stack is set up to align with your business’s long-term goals.

How to align your tech stack with your business goals

1. Assess business needs

Getting your tech stack right helps align the company and improve performance in many areas, including time to market for new features, ease of platform maintenance, depth of security, hiring and allocation accuracy, and more.

“If not planned well, a modernization project can be an expensive and messy affair, and even put a complete pause on any new feature development,” says Ravi Asnani, Director of Engineering.

Beyond engaging stakeholders from across your organization and prioritizing objectives based on impact and feasibility, there are four other important steps that we’ve found helpful when working on modernization projects.

It’s helpful to think of a needs assessment from three angles:

• Product delivery. How agile are you? How quickly can you deliver new products to customers?


• Customer experience. How satisfied are your customers with your services and support?


• Internal operations. How efficient are your internal processes? How well do your teams collaborate and streamline workflows to maximize productivity and minimize friction?

“When we’re assessing business needs with clients, we always look at both where they’re currently at, and also how things are trending for them long term. Are things getting easier or harder to build or track in certain areas? Because all of that — developing new features and continuing to adapt the business — is going to translate to long-term costs.” — Karl Hadley, Managing Director, Product

2. Evaluate your current tech stack

An honest evaluation of your existing technology is essential, and this is where having an outside perspective can help uncover blind spots and identify hidden inefficiencies, outdated systems, or overlooked opportunities for improvement.

Typically, we do an extensive audit that includes asking questions like:

• What is the current state of the code?


• How well does the technology integrate with the client’s other systems?


• How much traffic are they dealing with, and what’s their future forecast for growth?


• How monolithic or intertwined is the business logic?

“When we were working with [a major e-commerce client], we had to balance long-term planning with the need to get features out quickly. Beyond providing efficiencies that we couldn’t get with Rails, React also made resourcing easier because it allowed the client to involve junior developers and move team members between front and back-end work more effectively.” — Ravi Asnani, Director of Engineering

3. Develop a technology roadmap

When we work with clients to develop a technology roadmap, there are three key steps:

1. Assess technical capabilities: What does the client’s technical stack look like? What’s the mapping, the quality? Where are our risks?


2. Prioritize business needs: Identify significant gaps or areas where technology can deliver the most value quickly while planning for long-term improvements.


3. Develop a phased execution plan: Break the roadmap into manageable phases, balancing immediate fixes with foundational changes for the future.

The goal is to find a happy medium between short-term needs and the long-term vision, without creating large backlogs of debt in either area.

For example, you might start with foundational elements like user authentication and session management, followed by rolling out features that directly improve customer experience. This approach ensures ongoing progress without creating overwhelming backlogs.

4. Consider ROI

Aligning your technology with business goals isn’t just about technical improvements — it’s ultimately about maximizing ROI (return on investment).

As we touched on earlier, misaligned technology can not only increase operational costs due to inefficiencies, but also negatively impact customer satisfaction because outdated features or slower performance directly affects their experience of your products or services.

On top of that, it often also leads to escalating technical debt, making future upgrades more costly and complex.

Understanding your unique context ensures you make decisions that balance costs while delivering the best value for your investment.

“For many businesses that haven’t reached a certain size or scale yet, using a patchwork of technology or SaaS providers makes sense because it’s more cost-effective,” says Karl Hadley, Managing Director at HFC.

But businesses that have been at scale for some time (and have built relatively large and unique stacks) are at an interesting crossroads where it’s actually not as cost-effective to move to those third-party systems, which can get expensive quickly due to volume pricing.

“That’s something we had to take into consideration in our analysis and audit of a major e-commerce client recently — they have such a high-traffic and content-heavy website that it would’ve been prohibitive, cost-wise, to leverage a third-party provider,” says Karl. “The ROI was not there.”

5. Prepare for change

Staying ahead of technological changes is key to long-term success, in any industry. One of the best things you can do is set aside time to make smaller upgrades regularly to ensure smoother transitions during major updates.

“It’s good to stay on top of things, because you’ll hit a point where a specific version or a language is approaching end of life, and it becomes very hard to staff. There may be more vulnerabilities, or support will drop off,” says Karl.

“If you take out X amount of time to invest in tech debt modernization, upgrading versions, and so on, it makes it easier to do the bigger projects when the time comes,” Ravi adds.

A few tips for futureproofing your tech stack:

• Make minor upgrades an ongoing process to reduce the amount of heavy lifting later on


• When evaluating your stack, explore all options, including whether legacy systems truly need to be replaced or if they can still be serviceable in the short- or mid-term with minor adjustments


• Consider changes to forecasts and future growth, and how that might impact scalability when selecting or upgrading technologies

Need to align your technology to your business’s goals?

Aligning your tech stack with your business goals isn’t just a technical exercise — it’s a strategic imperative for long-term success, and that applies whether you’re selling furniture, medical solutions or a healthier lifestyle.

At HFC, we’ve helped leading brands such as Audible, Lennar, and Paxos transform their technology, unlock hidden value, and improve efficiency across the organization. If you’re ready to take the next step in aligning your technology with your business goals, contact us today to see how we can help you drive transformation and achieve long-term success.

Let’s chat!