Smart Design reached out to HFC to assist in building a bold new vision for Gatorade – one that combined the cutting edge of sports science research with new hardware devices that Smart had been building. HappyFunCorp was called in to architect and build the cloud and client software that powers the experience.

The platform, dubbed Gx, allows team managers and hydration specialists to track athletes’ hydration utilizing a responsive web dashboard, a web-enabled scale, and smart bottles that report fluid consumption in real-time. 

The centerpiece of the cloud system is the Recommendation Engine, which combines biometric data with details about an upcoming exercise event to generate science-backed recipes for athlete hydration.

Gx has been deployed to elite sports teams around the world, and received an Innovation by Design Finalist nod.