Gatorade Logo

Building a Robust Platform for the Future of Hydration

Gx is a multi-device hydration ecosystem designed for pro athletes


Smart Design reached out to HFC to assist in building a bold new vision for Gatorade – one that combined the cutting edge of sports science research with new hardware devices that Smart had been building. HappyFunCorp was called in to architect and build the cloud and client software that powers the experience.

The platform, dubbed Gx, allows team managers and hydration specialists to track athletes’ hydration utilizing a responsive web dashboard, a web-enabled scale, and smart bottles that report fluid consumption in real-time. 

The centerpiece of the cloud system is the Recommendation Engine, which combines biometric data with details about an upcoming exercise event to generate science-backed recipes for athlete hydration.

Gx has been deployed to elite sports teams around the world, and received an Innovation by Design Finalist nod. 






Embedded Teams


Internet of Things

double quotes

This is the future of hydration. It's also the future of Gatorade.

Fast Company Logo

Fast Company

Related Work

Twitter on tvOS

Launching X into the Livingroom

Learn More

From Our Blog

Work Hero
The case for Vision Pro’s success — and the need for more thoughtful app design in a world of immersive tech

Last week, Apple announced the Vision Pro — the long-rumored mixed reality headset that had been gestating since the mid-2010s...

Learn More

forward arrow

Let's build something great.

Drop us a line, we're here to help.