Launching a Digital Literary Magazine
Catapult's magazine launch helped rapidly build a community around thoughtful content from unique voices
Catapult
In 2014, Andy Hunter joined literary publishing house Black Balloon Publishing with a mission put before him: to build an online presence that would resonate with budding writers.
After having successfully launched Electric Literature, Lithub, and other sites using Wordpress, Andy had developed a more ambitious vision for Catapult – an online community of budding writers, given better tools to help each other develop than ever before. We set to work on a custom Ruby on Rails-based platform that would scale with Catapult’s trajectory.
We worked with Catapult’s book designers to craft a visual style that felt of and for real writers. We designed a flexible interface for the editorial team and iterated the design to fit their needs as well as the needs of Catapult readers. Catapult launched successfully in September 2015.
Web
Engineering
Design
Product Management
<p>Catapult is offering creative-writing workshops and next week will launch a website where it will publish narrative nonfiction and fiction pieces, as well as a community site where writers can post works in progress and receive feedback from peers</p>
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