PVH Sustainability
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Making a Bold Statement in Sustainability

Global Fashion Brand Rolls out “Forward Fashion” Strategy


"The Copenhagen Fashion Summit is the largest event in the world for sustainability in fashion. In anticipation of this event, PVH was making bold steps forward in its sustainability strategy with a corresponding website dubbed, “Forward Fashion.”

HFC designers partnered closely with Futerra to develop designs that fit the style guide and component library for the needs of the project. Given that PVH is a fashion brand, nailing the look and feel in the design – and pixel-perfect implementation – was critical. The end result included beautiful photography, video content, and simple but elegant content modules that PVH staff could add to and update over time.

Despite a very short timeline, the site launched successfully and in time for the Fashion Summit to positive reception.




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